HOW TO SELL BIG AND WIN BIG
Before you can sell DentGuard, you have to know everything that makes DentGuard the best dent protection plan in the industry.
KNOWLEDGE IS POWER — STUDY UP
Know what DentGuard offers, and how it makes the customer’s life easier now and down the road.
THE RIGHT ANSWERS EQUAL MORE SALES
Close more DentGuard sales by honing the perfect pitch and properly addressing a customer’s objections.
Clearly explain the difference between invasive body shop repairs and PDR. Not only will there be a difference in the amount of time and possible damage to factory finish, but the out-of-pocket cost is higher with traditional body shop repairs.
Emphasize the possibility of major value, with no deductible for qualified repairs and no limit on the number of repairs during their term.
Reinforce the lifetime guarantee through this program as opposed to technicians outside of our network.
Remind them to maintain their vehicle’s value by avoiding Carfax reporting and keeping the vehicle free from dents and dings at trade-in time.
MAKE YOUR PITCH PERFECT
Want to see how your DentGuard pitch compares to your peers? See masters of the trade in action and maybe learn something new!
Above all, make your pitch your own!
OBJECTION HANDLING EXAMPLES
Be more than knowledgeable! Look ahead and be ready for tough, but common questions ahead of time.
vote and make us shine again in 2025
Want to see how your DentGuard pitch compares to your peers? See masters of the trade in action and maybe learn something new!
